Brand Case Study
The Restaurant stands as a flagship example of our investment philosophy.It has emerged as one of the most acclaimed udon destinations in its region, regularly cited among the top choices for authentic Japanese noodles.
It differentiates itself with its artisanal approach, featuring handmade udon crafted from premium imported flour, a menu attuned to evolving diner preferences, and contemporary, welcoming interiors. From a business perspective, to the restaurant's rapid ascent has been driven by operational efficiency, menu innovation, and bold marketing strategies. This has led to consistently high footfall and brand loyalty, making it a standout performer in the highly competitive F&B landscape.
Its success story exemplifies YT49 INTERNATIONAL’s investment approach: blending strategic market research, robust brand- building, and disciplined management to drive long-term value in every venture.
Portfolio
With expertise in consolidating and scaling F&B specialty restaurants, our team has played a pivotal role in transforming one of South Korea’s leading multi-brand dining groups into an industry benchmark.Through targeted investments and a structured, hands-on management approach, the group expanded to over 30 branches across major cities, successfully unifying diverse culinary concepts under a single operational umbrella. The result: robust brand positioning, economies of scale in procurement and marketing, and the rollout of streamlined operational best practices across all outlets.
Our Investment Focus
Where culture meets opportunity
At YT49 INTERNATIONAL, we focus on investments that go beyond numbers — ventures that represent heritage, exclusivity, and long-term value. By concentrating on carefully selected industries, we ensure our partners benefit from both financial returns and cultural impact.
01
Korean F&B
We invest in authentic Korean dining concepts that bring the richness of Korean culinary heritage to global audiences. Our focus lies in experiences that balance tradition with innovation, creating sustainable growth in one of the world’s fastest-rising cultural exports.
02
Investment & Asset Growth
Beyond F&B, YT49 INTERNATIONAL expands into high-performing financial ventures. Through strategic partnerships with fund management companies like FRISM, we invest in platforms that build enduring value, promote disciplined asset growth, and empower visionary enterprises.
Our Investment Philosophy
Building value that lasts
At YT49 INTERNATIONAL, our investment approach is defined by a meticulous, multi-phase framework that combines deep market insight, rigorous evaluation, and strategic execution.This process ensures that every opportunity we pursue aligns with our high standards of excellence and delivers sustainable growth. Here’s how we do it:
01
Comprehensive Evaluation
Assessing ventures with strong growth potential.
02
In-Depth Market Research
Understanding trends and opportunities with data.
03
Strategic Partnerships
Building relationships that drive success.
04
Execution & Scaling
Guiding brands from launch to expansion.
Why Choose Us
Global Perspective
We identify opportunities that transcend borders, positioning ventures for success in international markets.
Cultural & Lifestyle Expertise
With a deep understanding of culture-driven markets, we invest where heritage and innovation meet.
Enduring Partnerships
We’re committed to building transparent, lasting relationships that create long-term impact for all stakeholders.
Brand Case Study
NOCI BAKERY
NOCI BAKERY captures the warmth and simplicity of an English village bakery — a cozy space where freshly baked bread and comfort meet. Centered around the values of freshness, sustainability, and natural living, NOCI serves handcrafted pastries, breads, and brunch selections made with care.
With a focus on warm, cozy interiors, sustainable materials, and heartfelt details, the brand evokes the feeling of home. Signature offerings such as whipped butter in honey and truffle flavors, fig cream-cheese sandwiches, salt bread, and seasonal mini fruit cakes make it a haven for everyday indulgence.
FRISM – Strategic Asset Growth & Fund Management
FRISM is a dynamic investment and fund management company focused on sustainable asset growth and financial innovation. By investing in FRISM, YT49 INTERNATIONAL extends its portfolio beyond F&B into the world of strategic finance — supporting a platform that empowers businesses and investors to achieve scalable, long-term success.
FRISM’s data-driven approach, transparent structure, and disciplined financial strategies align seamlessly with YT49’s vision of building enduring value across industries.
